---
title: "What Are Labels in Skykit Beam and How Do They Work?"
slug: "labels-in-skykit-beam"
description: "Learn how labels can help you organize your displays in groups and publish content to one or more at a time."
updated: 2026-08-26T19:49:38Z
published: 2026-08-26T19:49:38Z
canonical: "support.skykit.com/labels-in-skykit-beam"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://support.skykit.com/llms.txt
> Use this file to discover all available pages before exploring further.

# What Are Labels in Skykit Beam and How Do They Work?

| This feature is available in the following plans: |
| --- |
| ✖ Base | ✔ Pro | ✔ Enterprise |

## Overview

Labels give you the ability to assign custom labels or "tags" to your displays and playlist entries, allowing you to organize displays in groups and publish content to one or more displays at a time.

![Label Manager window](https://cdn.document360.io/86c4dfb2-4202-4f4a-97e1-d24441ae8c90/Images/Documentation/Label%20Manager%20Window(2).png)

Let's say you have displays placed throughout your office in different departments, such as Marketing, Research and Development, and Human Resources. You want to be able to quickly publish information to all the displays located in a specific department without having to manually publish content to each display individually.

![Label Manager window showing specific labels](https://cdn.document360.io/86c4dfb2-4202-4f4a-97e1-d24441ae8c90/Images/Documentation/Label%20Manager_Label%20Category(2).png)

In Beam, you can create a label called **Marketing** and assign that label to all of the displays located in the Marketing department. You can then assign the **Marketing** label to all playlist entries that show marketing-related information for your company. Now those playlist entries will only play on the displays that have the **Marketing** label.

**Note**: The label on a playlist entry must match the display's label exactly in order to play. If the display is labeled "Menu" and the playlist entry is labeled "Menus," the entry will not play.

## How Labels Work in Playlists and Collections

Labels can be assigned to Playlist and Collection entries using Play Rules and assigned to Displays in Beam or Control. Both Displays and Playlist and Collection entries can have multiple Labels assigned to them.

[Collection Play Rules](/v1/docs/how-to-set-up-collections-layouts)

[Playlist Play Rules](/v1/docs/managing-playlists-in-skykit-beam)

[Assigning Labels to Displays in Beam](/v1/docs/assigning-labels-to-displays)

[Assigning Labels to Displays in Control](/v1/docs/assigning-labels-to-devices)

Labels work as filters for what content will play on a Display.

### **Display Behavior for Entries with Labels**

If any entry has at least one Label assigned to it, that entry will play on:

- Displays with at least one matching Label
- Displays with no Labels assigned

### **Display Behavior for Entries with No Labels**

If any entry has no Labels assigned to it, it will play on all Displays, regardless of Labels.

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## **Next Steps**

Now that you've learned about labels in Beam and how to best organize your displays using labels, [learn how to create labels in Beam](/v1/docs/creating-labels-in-skykit-beam).